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thoughts and updates

Cracking the Code

27/9/2016

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​While the vital importance of the Tech industry is increasingly understood by traditional business, too often the people who work in Tech… aren’t.
 
I work with Tech industry clients as well as more traditional established businesses and sometimes I see Startup language used as a shibboleth to identify if you’re in with the ‘cool kids’. 

​That’s counterproductive for everyone: 

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A good business website is a mirror, not a selfie

23/8/2016

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One of the most common reasons customers don’t connect with business websites is a lack of customer-focus. In short, if your website doesn't speak to your customer, it's not engaging.
 
Here's a quick exercise you can do that works with almost any product or service website. I’ve picked one at random… ​

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It's all in the timing...

11/8/2016

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You know the secret to successful comedy? … timing. However, it may surprise you to know that timing is also one of the most crucial factors in a successful public relations campaign.
 
In this first article for our new website I’m going to share with you some common examples of unintentionally ‘comedy’ press release scheduling – and how you can avoid them.


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